Why bothness?

Bothness is acknowledging you are unorthodox. It is having the humility to concede you are not pure, acknowledging that you are not 100%. But bothness is also knowing, feeling, and sharing as much as possible--in two domains. 

Bothness isn’t just stopping at 50%. “Less than 100%” can mean 50%, surely, but it can also mean 99.999%. Those five nines mean a lot. Bothness is stretchy, real stretchy.

There are two basic rules of bothness: 1) bothness means two things, not three, not four—not everything; 2) bothness means two things that meet as two equals.