The industry mythologizes the local. Heritage and tradition, it all reduces to local.

And before you are dazzled by the immaculate finishing, remember that part of enduring appeal of that watch is the association with non-cosmopolitan grittiness. It is the quaint image of the watchmaker toiling away at his workshop, squinting and suffering for his art. It is the hopelessly unscalable nature of the Swiss Alps, bucolic as they are, far from any port, a spaghetti of mountains and valleys.